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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Sung, Yongjun"
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Consumer behaviour
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Brand management
3
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Sung, Yongjun
Schramm-Klein, Hanna
8
Steinmann, Sascha
7
Ghose, Anindya
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
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Wiedmann, Klaus-Peter
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Gabrielli, Veronica
5
Gentry, James W.
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5
Hosanagar, Kartik
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Netessine, Serguei
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5
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5
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5
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Su, Xuanming
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Baxter, Stacey M.
4
Dukes, Anthony
4
Grappi, Silvia
4
Guo, Liang
4
Guéguen, Nicolas
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Hassan, Louise M.
4
Hernandez, Monica D.
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Ilicic, Jasmina
4
Jacob, Céline
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Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Lee, Joonghwa
4
Liljedal, Karina T.
4
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Corporate reputation review : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
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Journal of promotion management : JPM
1
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
2
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
3
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
4
Brand personality dimensions in China
Chu, Shu-chuan
;
Sung, Yongjun
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Saved in:
5
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
6
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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