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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Luxusgüter"
~subject:"Relationship marketing"
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Emotion
Luxusgüter
Relationship marketing
Consumer behaviour
925
Konsumentenverhalten
925
Brand management
344
Markenführung
344
Brand image
301
Markenimage
301
Brand
216
Markenartikel
214
Advertising effects
174
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174
Beziehungsmarketing
108
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107
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105
Internet marketing
101
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101
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92
Social web
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Marketing management
61
Marketingmanagement
61
Personality psychology
55
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55
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54
Viral marketing
52
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52
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32
Cognition
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Grappi, Silvia
4
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
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Hennigs, Nadine
3
Hur, Songyee
3
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2
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2
Ju, Ilyoung
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Kemp, Elyria
2
Klarmann, Christiane
2
Lee, Jung Eun
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Michaut-Denizeau, Anne
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Sar, Sela
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Sarkar, Abhigyan
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2
Zarantonello, Lia
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1
Abdolvand, Neda
1
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1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of retailing and consumer services
619
Journal of business research : JBR
603
International journal of hospitality management
237
The journal of product & brand management
147
Psychology & marketing
144
The journal of services marketing
138
Journal of travel and tourism marketing
105
Journal of hospitality marketing & management
103
Asia Pacific journal of marketing and logistics
94
International journal of contemporary hospitality management
93
Cogent business & management
91
Journal of the Academy of Marketing Science
90
The service industries journal
86
Tourism management : research, policies, practice
83
Journal of retailing
79
European journal of marketing : EJM
78
Journal of strategic marketing
77
International journal of consumer studies
72
International journal of retail & distribution management
72
The international review of retail, distribution and consumer research
71
Journal of fashion marketing and management
68
Marketing intelligence & planning
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of marketing
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Services marketing quarterly
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of service management
60
Journal of service research : JSR
60
SpringerLink / Bücher
58
European journal of marketing
53
International journal of internet marketing and advertising : IJIMA
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of marketing management : MM
53
Marketing letters : a journal of research in marketing
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
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ECONIS (ZBW)
218
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218
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
5
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
6
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
7
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
8
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
9
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
10
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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