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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Perception"
~subject:"Viral marketing"
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Search: subject:"Consumer behaviour"
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Subject
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Emotion
Perception
Viral marketing
Consumer behaviour
925
Konsumentenverhalten
925
Brand management
344
Markenführung
344
Brand image
301
Markenimage
301
Brand
216
Markenartikel
214
Advertising effects
174
Werbewirkung
174
Beziehungsmarketing
108
Relationship marketing
108
Advertising
107
Werbung
105
Internet marketing
101
Online-Marketing
101
Social Web
92
Social web
92
Marketing management
61
Marketingmanagement
61
Personality psychology
55
Persönlichkeitspsychologie
55
Luxury goods
54
Luxusgüter
54
Virales Marketing
52
Corporate Social Responsibility
45
Corporate social responsibility
45
USA
45
United States
45
China
32
Cognition
32
Kognition
32
Wahrnehmung
31
Brand loyalty
30
Confidence
29
Vertrauen
29
Customer satisfaction
28
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153
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1
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154
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154
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1
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English
154
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Muehling, Darrel D.
3
Phau, Ian
3
Amos, Clinton
2
Dodoo, Naa Amponsah
2
Fetscherin, Marc
2
Grappi, Silvia
2
Kareklas, Ioannis
2
Kemp, Elyria
2
Myers, Jun
2
Romani, Simona
2
Sar, Sela
2
Sarkar, Abhigyan
2
Sierra, Jeremy J.
2
Spears, Nancy
2
Sung, Yongjun
2
Taute, Harry A.
2
Weber, T. J.
2
Zarantonello, Lia
2
Zhang, Lixuan
2
Abdelwahab, Dalia
1
Abendroth, Lisa J.
1
Ahuvia, Aaron C.
1
Aksatan, Manolya
1
Aktan, Damla
1
Albinsson, Pia A.
1
Alcántara-Pilar, Juan Miguel
1
Allred, Anthony
1
Altobellom Suzanne A.
1
Alvarado, Jorge
1
Amirkhizi, Parisa Jourabchi
1
An, Jake
1
Anand, S. Joseph Jeya
1
Anghelcev, George
1
Anusree, M. R.
1
Anzabi, Naeimeh
1
Apostolopoulou, Artemisia
1
Arslanagić-Kalajdžić, Maja
1
Askegaard, Søren
1
Astous, Alain d'
1
Aykol, Bilge
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
341
Journal of retailing and consumer services
269
International journal of hospitality management
167
Psychology & marketing
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
Tourism management : research, policies, practice
75
International journal of consumer studies
74
Journal of travel and tourism marketing
72
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
65
Journal of hospitality marketing & management
65
The journal of product & brand management
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of contemporary hospitality management
57
Journal of marketing research : JMR
57
Marketing letters : a journal of research in marketing
55
European journal of marketing : EJM
54
The journal of services marketing
54
International journal of internet marketing and advertising : IJIMA
51
Cogent business & management
47
Asia Pacific journal of marketing and logistics
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
International journal of advertising : the review of marketing communications
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of retailing
41
Journal of promotion management : innovations in planning and applied research
40
Tourism management perspectives : TMP
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
European journal of marketing
35
Journal of marketing management : MM
35
The service industries journal
35
Electronic commerce research
34
Journal of marketing
33
Journal of the Academy of Marketing Science
33
SpringerLink / Bücher
33
The international review of retail, distribution and consumer research
32
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ECONIS (ZBW)
154
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154
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
9
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
10
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
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