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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Persönlichkeitspsychologie
Consumer behaviour
477
Konsumentenverhalten
477
Beziehungsmarketing
72
Relationship marketing
72
Brand image
70
Markenimage
70
Brand management
65
Markenführung
65
Customer satisfaction
44
Kundenzufriedenheit
44
Personality psychology
33
Social Web
33
Social web
33
Brand
31
Markenartikel
31
USA
30
United States
30
Dienstleistungsqualität
29
Service quality
29
Emotion
28
Advertising effects
26
Online retailing
26
Online-Handel
26
Werbewirkung
26
Internet marketing
23
Marketing management
23
Marketingmanagement
23
Online-Marketing
23
Viral marketing
21
Virales Marketing
21
Confidence
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Vertrauen
20
Großbritannien
19
United Kingdom
19
Einzelhandel
16
Retail trade
16
Cognition
15
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33
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Article in journal
Case study
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33
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English
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Gentry, James W.
2
Hawkins, Matthew A.
2
Ahn, Jiseon
1
Albinsson, Pia A.
1
Anderson, Ronald C.
1
Bluemelhuber, Christian
1
Branaghan, Russell J.
1
Burchell, Kevin
1
Butt, Muhammad Mohsin
1
Chang, Hyo Jung
1
Chien, P. Monica
1
Das, Gopal
1
Doster, Leigh
1
Downey, Hilary
1
Dunnett, Susan
1
Ekinici, Yuksel
1
Elliott, Richard
1
Frendle, Angela M.
1
Gavish, Yossi
1
Gil, Luciana de Araujo
1
Graham, Trelise
1
Gröppel-Klein, Andrea
1
Gupta, Shipra
1
Hackathorn, Jana
1
Hamilton, Kathy
1
Harmon-Kizer, Tracy R.
1
Hartley, Nicole
1
Heffernan, Troy
1
Helfgen, Jennifer
1
Hildebrand, Emily A.
1
Japutra, Arnold
1
Johnson, Jennifer Wiggins
1
Johnson, Lester W.
1
Kelly, Sarah J.
1
Khatwani, Gaurav
1
Kokkoris, Michail D.
1
Kumar, Anand
1
Kumar, Jitender
1
Kwon, Jookyung
1
Kühnen, Ulrich
1
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Journal of consumer behaviour : an international research review
Journal of strategic marketing
Journal of business research : JBR
110
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of brand management : an international journal
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
European Sport management quarterly : ESMQ
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
33
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1
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
2
The role of trait and emotion in cruise customers' impulsive buying behavior : an empirical study
Ahn, Jiseon
;
Kwon, Jookyung
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10013284058
Saved in:
3
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
4
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
Saved in:
5
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
6
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
7
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
8
The impact of age stereotypes on elderly consumers' self-efficacy and cognitive performance
Gröppel-Klein, Andrea
;
Helfgen, Jennifer
;
Spilski, Anja
; …
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011743004
Saved in:
9
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
Saved in:
10
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra
;
Gentry, James W.
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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