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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Brand image"
~subject:"Produktinformation"
~subject:"Viral marketing"
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Brand image
Produktinformation
Viral marketing
Product information
13
Consumer behaviour
9
Konsumentenverhalten
9
Kaufentscheidung
3
Purchase decision
3
Advertising effects
2
Children
2
Customer satisfaction
2
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2
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2
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1
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Hassan, Louise M.
2
Astous, Alain d'
1
Cosenza, Tracy Rickman
1
De Kervenoael, Ronan
1
Dursun, Inci
1
Elms, Jonathan
1
Flavián Blanco, Carlos
1
Gurrea Sarasa, Raquel
1
Hallsworth, Alan G.
1
Kabadayi, Tümer
1
Kalro, Arti D.
1
Kamau, Estelle
1
Kenny, Maureen
1
Ketron, Seth
1
Kwon, Wi-suk
1
Lin, Chien-Huang
1
Marathe, Rahul R.
1
Marshall, David William
1
Michaelidou, Nina
1
Miller, Elizabeth G.
1
Ngamsiriudom, Waros
1
Orús, Carlos
1
Seiders, Kathleen
1
Shih, Li-Chin
1
Sivakumaran, Bharadhwaj
1
Solomon, Michael R.
1
Spears, Nancy
1
Walsh, Mary E.
1
Weber, Mathias
1
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
13
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13
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1
Choice confidence in the webrooming purchase process : the impact of online positive reviews and the motivation to touch
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
;
Orús, …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011542361
Saved in:
2
Effects of different packages on food product contagion : the moderating roles of mood states and product-related information
Lin, Chien-Huang
;
Shih, Li-Chin
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011477188
Saved in:
3
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
Saved in:
4
Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Ziegele, Marc
;
Weber, Mathias
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011294143
Saved in:
5
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
6
Household pre-purchase practices and online grocery shopping
De Kervenoael, Ronan
;
Hallsworth, Alan G.
;
Elms, Jonathan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 364-372
Persistent link: https://www.econbiz.de/10010517310
Saved in:
7
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
8
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
9
Resistance to persuasion in an anti-consumption context : biased assimilation of positive product information
Dursun, Inci
;
Kabadayi, Tümer
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 93-101
Persistent link: https://www.econbiz.de/10009738786
Saved in:
10
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
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