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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
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1
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
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2
When multiple identities compete : the role of centrality in self-brand connections
Harmon-Kizer, Tracy R.
;
Kumar, Anand
;
Ortinau, David
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010230123
Saved in:
3
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
Saved in:
4
Friend of foe : in enjoying playfulness, do innovative consumers tend to switch brand?
Aroean, Lukman
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10009509234
Saved in:
5
The moderating effects of purchase importance in customer satisfaction process : an empirical investigation
Tam, Jackie Lai Ming
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009296473
Saved in:
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