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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Brand management"
~subject:"Clothing industry"
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Brand management
Clothing industry
Fashion
63
Mode
63
Consumer behaviour
39
Konsumentenverhalten
39
Bekleidungsindustrie
37
Textile distribution
20
Textilhandel
20
Markenführung
19
Luxury goods
17
Luxusgüter
17
Social Web
10
Social web
10
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9
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9
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9
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9
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7
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7
Bibliometrics
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fashion marketing
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fashion industry
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48
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Ko, Eunju
2
Raedts, Mariet
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Roozen, Irene T. M.
2
Song, Sanga
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1
Acuti, Diletta
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Akbarina, Farida
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Journal of consumer marketing
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
112
Journal of retailing and consumer services
40
Journal of business research : JBR
28
International journal of consumer studies
18
International journal of production economics
16
Business history
13
Asia Pacific journal of marketing and logistics
12
International journal of retail & distribution management
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The international review of retail, distribution and consumer research
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
International journal of retail and distribution management
8
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
Contemporary case studies on fashion production, marketing and operations
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Journal of economic geography
7
Springer Series in Fashion Business
7
Young consumers : insight and ideas for responsible marketers
7
Business history review
6
Fashion marketing
6
International journal of business and globalisation : IJBG
6
International journal of production research
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Transportation research / E : an international journal
6
European management journal
5
Intelligent fashion forecasting systems : models and applications
5
International journal of advertising : the review of marketing communications
5
Journal of business anthropology
5
Journal of marketing management : MM
5
Journal of open innovation : technology, market, and complexity
5
Springer eBook Collection / Business and Management
5
Sustainable Luxury : An International Perspective
5
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ECONIS (ZBW)
48
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31
The impact of digital influencers’ characteristics on purchase intention of
fashion
products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
32
Brand equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
33
Antecedents of sustainable
fashion
apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
34
Metaverse and the
fashion
industry : a systematic literature review
Profumo, Giorgia
;
Testa, Ginevra
;
Viassone, Milena
;
Ben …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 131-154
Persistent link: https://www.econbiz.de/10014529982
Saved in:
35
Handmade virtual messages to promote foreign
fashion
brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
36
A
fashion
trend forecasting course as a gateway to career discovery
Testa, Danielle Sponder
;
Fiore, Ann Marie
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10014530038
Saved in:
37
Critical success factors for luxury
fashion
brands in emerging markets : insights from a qualitative study
Jain, Sheetal
;
Mishra, Sita
;
Mukhopadhyay, Sandip
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012416245
Saved in:
38
Branded there, made here? : how country equity influences
fashion
product consumers in China
Shen, Dong
;
Liu, Feng
;
Richards, Joseph
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10012627129
Saved in:
39
Strategic profile for positioning eco-apparel among mainstream apparel consumers
Neupane, Saugat
;
Chimhundu, Ranga
;
Kong, Eric
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012584778
Saved in:
40
Exploring the psychological characteristics of style and
fashion
clothing orientations
Nielsen, Kristian Steensen
;
Joanes, Tina
;
Webb, David A.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 897-910
Persistent link: https://www.econbiz.de/10014471143
Saved in:
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