//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Proceedings in Business and Economics"
~subject:"Konsumentenverhalten"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social web
Brand management
129
Markenführung
129
Consumer behaviour
98
Brand image
67
Markenimage
67
Brand
46
Markenartikel
45
Social Web
22
Beziehungsmarketing
20
Relationship marketing
20
New product development
17
Advertising effects
16
Branding
16
Produktentwicklung
16
Werbewirkung
16
Einzelhandel
14
Retail trade
14
Innovation
12
Handelsmarke
11
Marketing management
11
Marketingmanagement
11
Internet marketing
10
Online-Marketing
10
Welt
10
World
10
Brand extension
9
Markentransfer
9
Store brand
9
Branchenentwicklung
8
Kaufentscheidung
8
Purchase decision
8
Sector development
8
Luxury goods
7
Luxusgüter
7
Advertising
6
Cognition
6
Kognition
6
Markenpolitik
6
more ...
less ...
Online availability
All
Undetermined
68
Free
6
Type of publication
All
Article
87
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Konferenzschrift
8
Collection of articles of several authors
1
Conference proceedings
1
Sammelwerk
1
Language
All
English
101
Author
All
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
11
Park, C. Whan
4
Eisingerich, Andreas B
3
Homburg, Christian
3
Ailawadi, Kusum L.
2
Alvarez, Claudio
2
Aquino, Karl
2
Brasel, S. Adam
2
Fiske, Susan T.
2
Fitzsimons, Gavan J.
2
Folkes, Valerie S.
2
Fournier, Susan
2
Gino, Francesca
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
John, Deborah Roedder
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Khamitov, Mansur
2
Kumar, V.
2
Li, Xiuping
2
Loken, Barbara
2
MacInnis, Deborah J.
2
Malone, Chris
2
Ozkaya, H. Erkan
2
Park, Jason Whan
2
Pezzuti, Todd
2
Taube, Markus
2
Alba, Joseph W.
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Amar, Moty
1
Amaral, Nelson B.
1
Angle, Justin W.
1
Aravindakshan, Ashwin
1
Ariely, Dan
1
Bajaj, Aditi
1
Baker, Julie
1
Baker, Thomas L.
1
more ...
less ...
Institution
All
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of the Academy of Marketing Science
Springer Proceedings in Business and Economics
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
63
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of strategic marketing
60
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
more ...
less ...
Source
All
ECONIS (ZBW)
101
Showing
1
-
10
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph
(
ed.
);
Ingarao, Aurore
(
ed.
)
-
International Colloquium on Brand, Label and Product …
-
2022
market trends,
branding
of local brands, territorial impact on brand/label/product, theoretical and managerial research …
Persistent link: https://www.econbiz.de/10013167270
Saved in:
8
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->