//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Marketing brands in Africa : perspectives on the evolution of branding in an emerging market"
~subject:"Branding"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Branding
Marketing management
Brand management
91
Markenführung
91
Brand image
83
Markenimage
83
Consumer behaviour
70
Konsumentenverhalten
70
Brand
31
Markenartikel
31
Beziehungsmarketing
16
Relationship marketing
16
Theorie
16
Theory
16
Advertising effects
10
Werbewirkung
10
Africa
8
Brand extension
8
Deutschland
8
Germany
8
Markentransfer
8
Afrika
7
Cognition
7
Emotion
7
Internet marketing
7
Kognition
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Social Web
7
Social web
7
Advertising
6
Bibliometrics
6
Bibliometrie
6
Experiment
6
HR marketing
6
Luxury goods
6
Luxusgüter
6
Marketingmanagement
6
Personalmarketing
6
more ...
less ...
Online availability
All
Undetermined
16
Free
3
Type of publication
All
Article
19
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
6
Book section
6
Arbeitspapier
3
Working Paper
3
Graue Literatur
1
Interview
1
Non-commercial literature
1
more ...
less ...
Language
All
English
19
German
3
Author
All
Burmann, Christoph
3
Aquino, Karl
2
Amar, Moty
1
Amaral, Nelson B.
1
Appau, Samuelson
1
Ariely, Dan
1
Ayeni, Oluwadamilola Blessing
1
Bajaj, Aditi
1
Barger, Victor A.
1
Boegershausen, Johannes
1
Bond, Samuel D.
1
Brasel, S. Adam
1
Carmon, Ziv
1
Chikweche, Tendai
1
Desai, Kalpesh Kaushik
1
Folkes, Valerie S.
1
Gelfand, Michele J.
1
Gips, James
1
Gordon, Sarah
1
Hamilton Rice, Dan
1
Henkel, Alexander P.
1
Hoegg, JoAndrea
1
Jost-Benz, Marc
1
Kiefel, Nicola
1
Koley, Shruti
1
Kullmann, Mathias
1
Kuo, Andrew
1
Lemmink, Jos
1
Loken, Barbara
1
Luangrath, Andrea Webb
1
MacInnis, Deborah J.
1
McFerran, Brent
1
Mensah, Kobby
1
Mogaji, Emmanuel
1
Montgomery, Nicole Votolato
1
Omair, Akhtar
1
Oppong, Riverson
1
Peck, Joann
1
Pezzuti, Todd
1
Raju, Sekar
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Journal of business research : JBR
88
The journal of brand management : an international journal
60
The journal of product & brand management
47
European journal of marketing : EJM
37
Journal of retailing and consumer services
27
Journal of strategic marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing management : MM
19
SpringerLink / Bücher
18
Journal of marketing communications
17
The marketing review
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
European journal of marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Qualitative market research : an international journal
12
Journal of fashion marketing and management
11
Journal of retailing
11
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Europäische Hochschulschriften / 5
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
International review on public and non-profit marketing
9
Journal of marketing for higher education
9
Journal of promotion management : JPM
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of hospitality management
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
2
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
3
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
4
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
5
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
6
Branding start-ups in Africa : a conversation with Sydney Scott Sam
Sam, Sydney Scott
(
interviewee
); …
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012651437
Saved in:
7
Marketing oil and gas brands in Africa
Oppong, Riverson
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 83-97)
.
2021
Persistent link: https://www.econbiz.de/10012651440
Saved in:
8
Branding and marketing Nigerian churches on social media
Ayeni, Oluwadamilola Blessing
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 99-119)
.
2021
Persistent link: https://www.econbiz.de/10012651441
Saved in:
9
Political party brand management in Ghana
Mensah, Kobby
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 121-146)
.
2021
Persistent link: https://www.econbiz.de/10012651447
Saved in:
10
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 203-236)
.
2021
Persistent link: https://www.econbiz.de/10012651451
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->