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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Marketing brands in Africa : perspectives on the evolution of branding in an emerging market"
~subject:"Branding"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Journal of business research : JBR
35
The journal of brand management : an international journal
15
European journal of marketing : EJM
14
The journal of product & brand management
14
European journal of marketing
8
Business horizons
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7
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6
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Journal of retailing and consumer services
6
Marketing letters : a journal of research in marketing
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
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Journal of the Academy of Marketing Science
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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ECONIS (ZBW)
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1
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
2
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
3
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
4
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
5
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
6
Branding start-ups in Africa : a conversation with Sydney Scott Sam
Sam, Sydney Scott
(
interviewee
); …
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012651437
Saved in:
7
Marketing oil and gas brands in Africa
Oppong, Riverson
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 83-97)
.
2021
Persistent link: https://www.econbiz.de/10012651440
Saved in:
8
Branding and marketing Nigerian churches on social media
Ayeni, Oluwadamilola Blessing
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 99-119)
.
2021
Persistent link: https://www.econbiz.de/10012651441
Saved in:
9
Political party brand management in Ghana
Mensah, Kobby
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 121-146)
.
2021
Persistent link: https://www.econbiz.de/10012651447
Saved in:
10
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 203-236)
.
2021
Persistent link: https://www.econbiz.de/10012651451
Saved in:
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