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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Branding"
~subject:"United States"
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Branding
United States
Brand image
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Markenimage
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Brand management
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80
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69
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69
Brand
30
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
52
Journal of business research : JBR
51
The journal of product & brand management
36
European journal of marketing : EJM
22
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of fashion marketing and management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
Journal of retailing and consumer services
14
The journal of consumer marketing
13
Working paper / National Bureau of Economic Research, Inc.
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of hospitality management
12
Marketing letters : a journal of research in marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Business horizons
10
Journal of marketing theory and practice
10
Qualitative market research : an international journal
10
Sport management review
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
SpringerLink / Bücher
9
European journal of marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of marketing for higher education
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
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ECONIS (ZBW)
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
Saved in:
6
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
7
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
8
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
9
Potential growth areas for implicit theories research
Wheeler, S. Christian
;
Omair, Akhtar
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 137-141
Persistent link: https://www.econbiz.de/10011479168
Saved in:
10
Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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