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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising"
~subject:"Brand management"
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Advertising
Brand management
Consumer behaviour
343
Konsumentenverhalten
343
Personality psychology
48
Persönlichkeitspsychologie
48
Decision
47
Entscheidung
47
Experiment
47
Brand image
40
Emotion
40
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32
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Park, C. Whan
4
Eisingerich, Andreas B
3
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2
Aquino, Karl
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Dimofte, Claudiu V.
2
Fiske, Susan T.
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Fitzsimons, Gavan J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
487
The journal of product & brand management
287
Journal of retailing and consumer services
284
The journal of brand management : an international journal
275
International journal of advertising : the review of marketing communications
156
Journal of marketing communications
152
Psychology & marketing
118
European journal of marketing : EJM
97
Journal of promotion management : innovations in planning and applied research
97
Asia Pacific journal of marketing and logistics
96
International journal of advertising : the quarterly review of marketing communications
86
International journal of hospitality management
82
Journal of promotion management : JPM
80
International journal of internet marketing and advertising : IJIMA
79
Marketing intelligence & planning
79
Journal of advertising research
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of international consumer marketing
72
Marketing letters : a journal of research in marketing
68
Journal of strategic marketing
66
Journal of marketing
61
Journal of the Academy of Marketing Science
59
Journal of global marketing
58
International journal of consumer studies
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
The journal of consumer marketing
57
Journal of marketing management : MM
55
Cogent business & management
54
International marketing review
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
SpringerLink / Bücher
52
Journal of fashion marketing and management
49
Journal of marketing research : JMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
European journal of marketing
45
Journal of advertising
44
Journal of Islamic marketing
41
The IUP journal of brand management : IJBRM
41
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ECONIS (ZBW)
44
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1
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
2
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
3
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
4
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
5
Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom
;
Baumgartner, Hans
;
Winterich, Karen Page
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
Saved in:
6
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
7
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
8
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
9
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
10
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
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