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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand image"
~subject:"Werbewirkung"
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Brand image
Werbewirkung
Consumer behaviour
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76
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Berger, Jonah
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
Journal of business research : JBR
450
Journal of retailing and consumer services
275
The journal of product & brand management
248
The journal of brand management : an international journal
218
Journal of marketing communications
170
Psychology & marketing
146
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
European journal of marketing : EJM
94
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
International journal of internet marketing and advertising : IJIMA
77
Marketing letters : a journal of research in marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
42
Young consumers : insight and ideas for responsible marketers
41
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ECONIS (ZBW)
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1
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110
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
3
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
6
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
7
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
8
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
9
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
10
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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