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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
581
Konsumentenverhalten
581
USA
146
United States
146
Experiment
53
Personality psychology
52
Persönlichkeitspsychologie
52
Emotion
51
Decision
42
Entscheidung
42
Brand image
35
Cognition
35
Kognition
35
Markenimage
35
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30
Markenartikel
30
Theorie
28
Theory
28
Psychology of advertising
21
Social relations
21
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21
Werbepsychologie
21
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19
Social behaviour
19
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19
Werbung
19
Eating habit
18
Ernährungsverhalten
18
Information behaviour
18
Informationsverhalten
18
Brand management
17
Markenführung
17
Perception
17
Wahrnehmung
17
Advertising effects
15
Viral marketing
15
Virales Marketing
15
Werbewirkung
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Social web
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581
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2
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581
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Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Hoch, Stephen J.
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Elder, Ryan S.
4
Fitzsimons, Gavan J.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,932
International journal of consumer studies
763
International journal of hospitality management
725
Psychology & marketing
660
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
298
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
581
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1
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
2
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Guido, Gianluigi
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
Saved in:
3
The influence of purchase motivation on perceived preference uniqueness and assortment size choice
Whitley, Sarah C.
;
Trudel, Remi
;
Kurt, Didem
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 710-724
Persistent link: https://www.econbiz.de/10011951044
Saved in:
4
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
5
The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire
Huang, Yunhui
;
Gong, Han
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 775-791
Persistent link: https://www.econbiz.de/10011951057
Saved in:
6
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
7
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
8
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
Saved in:
9
Context-dependent drivers of discretionary debt decisions : explaining willingness to borrow for experiential purchases
Tully, Stephanie M.
;
Sharma, Eesha
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 960-973
Persistent link: https://www.econbiz.de/10011843953
Saved in:
10
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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