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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Markenimage
Werbung
Advertising effects
59
Werbewirkung
59
Advertising
35
Consumer behaviour
30
Konsumentenverhalten
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
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Emotion
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Gender
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Geschlecht
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Brand management
4
Psychology of advertising
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Social Marketing
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Social marketing
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Werbepsychologie
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Personality psychology
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Persönlichkeitspsychologie
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Pharmaceuticals
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Product Placement
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Product placement
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Television advertising
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38
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Luna-Nevarez, Cuauhtemoc
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Edwards, Steven M.
1
Ehrich, Kristine R.
1
Eisend, Martin
1
Fernandes, Juliana
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
Gao, Zhihong
1
García, Nuria Alonso
1
Gisbergen, Marnix S. van
1
Haley, Eric
1
Hayes, Jameson L.
1
Hernández, Eva González
1
Hoplamazian, Gregory J.
1
Hovland, Roxanne W.
1
Hoy, Mariea Grubbs
1
Huh, Jisu
1
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
181
International journal of advertising : the quarterly review of marketing communications
145
Journal of business research : JBR
140
Journal of marketing communications
134
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
110
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
SpringerLink / Bücher
31
Journal of global marketing
29
Young consumers : insight and ideas for responsible marketers
28
Journal of current issues and research in advertising
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
Journal of marketing
26
Journal of advertising
24
Asia Pacific journal of marketing and logistics
23
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
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ECONIS (ZBW)
38
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1
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
2
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
3
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
4
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
9
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
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