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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Werbepsychologie"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbepsychologie
Werbung
Advertising effects
59
Werbewirkung
59
Advertising
35
Consumer behaviour
30
Konsumentenverhalten
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
6
Emotion
6
Gender
6
Geschlecht
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Markenimage
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Brand management
4
Psychology of advertising
4
Social Marketing
4
Social marketing
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Arzneimittel
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Bibliometrics
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Bibliometrie
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Children
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Cognition
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Comparison
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Personality psychology
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Persönlichkeitspsychologie
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Pharmaceuticals
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Product Placement
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Product placement
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Television advertising
3
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English
40
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Luna-Nevarez, Cuauhtemoc
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Edwards, Steven M.
1
Ehrich, Kristine R.
1
Eisend, Martin
1
Fernandes, Juliana
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
Gao, Zhihong
1
García, Nuria Alonso
1
Gisbergen, Marnix S. van
1
Haley, Eric
1
Hayes, Jameson L.
1
Hernández, Eva González
1
Hopkins, Christopher D.
1
Hoplamazian, Gregory J.
1
Hovland, Roxanne W.
1
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Published in...
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
167
International journal of advertising : the quarterly review of marketing communications
144
Journal of business research : JBR
138
Journal of advertising : official publication of the American Academy of Advertising
128
Journal of marketing communications
127
Journal of advertising research
111
Psychology & marketing
72
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
48
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
34
Health marketing quarterly
33
Journal of marketing research : JMR
33
Marketing : ZFP ; journal of research and management
30
Marketing letters : a journal of research in marketing
30
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of current issues and research in advertising
27
Journal of global marketing
26
The journal of brand management : an international journal
26
Journal of marketing
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
22
The journal of consumer marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of hospitality management
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Marketing intelligence & planning
19
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
40
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1
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
2
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
3
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
4
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
9
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
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