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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
6
Emotion
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Werbewirkung
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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Anghelcev, George
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Bee, Colleen
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Chapa, Sindy
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Ju, Ilyoung
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Kemp, Elyria
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Kopp,. Steven W.
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Malkewitz, Keven
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Morris, Jon D.
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Orth, Ulrich R.
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Putrevu, Sanjay
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Sar, Sela
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
91
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
SpringerLink / Bücher
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
45
The journal of services marketing
45
The service industries journal
45
Tourism management perspectives : TMP
44
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
Discussion paper series / IZA
39
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Research companion to emotion in organizations
36
Cogent business & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
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ECONIS (ZBW)
6
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1
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
2
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
3
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
4
The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
Saved in:
5
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
6
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
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