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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Social Web
Consumer behaviour
693
Konsumentenverhalten
693
Brand management
126
Markenführung
126
Beziehungsmarketing
111
Relationship marketing
111
Brand image
102
Markenimage
102
Social web
69
Brand
60
Markenartikel
58
Internet marketing
54
Online-Marketing
52
Customer satisfaction
45
Kundenzufriedenheit
45
Emotion
44
Online retailing
44
Online-Handel
44
Großbritannien
41
United Kingdom
41
Advertising effects
39
Werbewirkung
39
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38
Marketingmanagement
38
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38
Dienstleistungsqualität
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37
Environmental consciousness
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Viral marketing
29
Virales Marketing
29
Market research
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27
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69
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Denegri-Knott, Janice
2
Dessart, Laurence
2
Gannon, Valerie
2
Golf-Papez, Maja
2
Michaelidou, Nina
2
Molesworth, Mike
2
Moraes, Caroline
2
Veer, Ekant
2
Wolny, Julia
2
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alwi, Sharifah
1
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1
Arnone, Laurent
1
Arvidsson, Adam
1
Ashman, Rachel
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Beverland, Michael
1
Bianchi, Constanza
1
Bogoevska-Gavrilova, Irena
1
Bourlakis, Michael
1
Brady, Mairead
1
Breitsohl, Jan
1
Breitsohl, Jan Christian
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Burton, Suzan
1
Calder, Bobby J.
1
Cappellini, Benedetta
1
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1
Chauhan, Anurag
1
Chiang, Chang-Tang
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Conhoto, Ana Isabel
1
Davey, Bill
1
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1
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Journal of customer behaviour
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Electronic commerce research
30
Information systems research : ISR
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
69
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
7
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
8
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
9
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
10
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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