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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
~subject:"Viral marketing"
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Search: subject_exact:"Konsumentenpsychologie"
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Social Web
Viral marketing
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
Emotion
27
India
21
Indien
21
Environmental consciousness
19
Umweltbewusstsein
19
Confidence
18
USA
18
United States
18
Vertrauen
18
Virales Marketing
18
E-commerce
17
Purchase intention
17
Advertising
16
Electronic Commerce
16
Luxury goods
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Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alsulaiman, Khalid
1
Alwi, Sharifah
1
Arnone, Laurent
1
Ashman, Rachel
1
Ballantine, Paul W.
1
Bartsch, Silke
1
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1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Breitsohl, Jan
1
Cai, Rongjiang
1
Chan, Yolanda Y. Y.
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Cheng, Yue
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Cohen, David A.
1
Dean, David L.
1
Dennis, Charles
1
Dobele, Angela
1
Elaysi, Mehdi
1
Elwalda, Abdulaziz
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
Ferreira, Carlos
1
Forbes, Sharon L.
1
France, Cassandra
1
Gannon, Valerie
1
Geerts, Angy
1
Goi, Chai Lee
1
Göbel, Fabian
1
Hackley, Christopher E.
1
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Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
280
Journal of retailing and consumer services
236
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of hospitality management
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
66
Psychology & marketing
65
Technological forecasting & social change : an international journal
65
Journal of marketing communications
60
Journal of internet commerce
59
Cogent business & management
54
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
50
Tourism management : research, policies, practice
49
International journal of consumer studies
48
The journal of brand management : an international journal
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Journal of travel and tourism marketing
44
Journal of hospitality marketing & management
43
Asia Pacific journal of marketing and logistics
41
Electronic commerce research
41
Information systems research : ISR
41
International journal of contemporary hospitality management
41
Journal of management information systems : JMIS
39
Journal of marketing
38
International journal of technology marketing : IJTMkt
35
Journal of marketing management : MM
35
Journal of the Academy of Marketing Science
35
International journal of electronic commerce : IJEC
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of services marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
European journal of marketing : EJM
30
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ECONIS (ZBW)
50
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50
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Wang, Xiaoguang
;
Cheng, Yue
;
Lv, Tao
;
Cai, Rongjiang
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1236-1251
Persistent link: https://www.econbiz.de/10014428933
Saved in:
6
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
9
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
10
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
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