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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Markenartikel
Relationship marketing
Social Web
Consumer behaviour
437
Konsumentenverhalten
437
Brand management
68
Markenführung
68
Brand image
63
Markenimage
63
Beziehungsmarketing
56
Advertising effects
47
Brand
47
Werbewirkung
47
Emotion
37
Customer satisfaction
32
Kundenzufriedenheit
32
Online retailing
27
Online-Handel
27
Viral marketing
25
Virales Marketing
25
Social web
24
Theorie
24
Theory
24
Advertising
23
Perception
23
Wahrnehmung
23
Werbung
23
Experiment
22
Internet marketing
22
Cognition
21
Kognition
21
Online-Marketing
21
USA
21
United States
21
Dienstleistungsqualität
19
Market research
19
Marktforschung
19
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19
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18
Personality psychology
18
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Article
107
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107
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English
108
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Doorn, Jenny van
2
Gunasti, Kunter
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Menon, Balakrishnan
2
Palmer, Adrian
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Adewusi, Adedeji
1
Agag, Gomaa M.
1
Agbontaen, Osaro
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Ashman, Rachel
1
Athanasopoulou, Pinelopi
1
Baghi, Ilaria
1
Balasubramanian, Siva Kumar
1
Baltas, George
1
Bassiouni, Dina H.
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Besharat, Ali
1
Biswas, Abhijit
1
Blut, Markus
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bogaert, Julie
1
Bosukonda, Narendra
1
Boukis, Achilleas
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
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Journal of customer behaviour
Marketing letters : a journal of research in marketing
Journal of business research : JBR
667
Journal of retailing and consumer services
659
The journal of brand management : an international journal
226
The journal of product & brand management
221
International journal of hospitality management
197
Psychology & marketing
154
The journal of services marketing
128
Asia Pacific journal of marketing and logistics
113
International journal of internet marketing and advertising : IJIMA
112
Journal of the Academy of Marketing Science
111
Cogent business & management
105
Journal of travel and tourism marketing
99
Journal of strategic marketing
96
European journal of marketing : EJM
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Journal of marketing
92
Journal of hospitality marketing & management
91
International journal of contemporary hospitality management
87
Journal of marketing communications
86
International journal of consumer studies
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of retailing
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
78
Marketing intelligence & planning
77
The service industries journal
75
The international review of retail, distribution and consumer research
74
International journal of electronic marketing and retailing : IJEMR
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of marketing management : MM
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of internet commerce
67
Tourism management : research, policies, practice
67
SpringerLink / Bücher
66
International journal of advertising : the review of marketing communications
65
International journal of retail & distribution management
65
The journal of consumer marketing
63
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ECONIS (ZBW)
108
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108
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
7
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
10
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
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