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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenartikel"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Markenartikel
Social Web
Consumer behaviour
437
Konsumentenverhalten
437
Brand management
68
Markenführung
68
Brand image
63
Markenimage
63
Beziehungsmarketing
56
Relationship marketing
56
Advertising effects
47
Brand
47
Werbewirkung
47
Emotion
37
Customer satisfaction
32
Kundenzufriedenheit
32
Online retailing
27
Online-Handel
27
Viral marketing
25
Virales Marketing
25
Social web
24
Theorie
24
Theory
24
Advertising
23
Perception
23
Wahrnehmung
23
Werbung
23
Experiment
22
Internet marketing
22
Cognition
21
Kognition
21
Online-Marketing
21
USA
21
United States
21
Dienstleistungsqualität
19
Market research
19
Marktforschung
19
Service quality
19
Einzelhandel
18
Personality psychology
18
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66
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67
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Ashman, Rachel
1
Baghi, Ilaria
1
Balasubramanian, Siva Kumar
1
Baltas, George
1
Bassiouni, Dina H.
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bogaert, Julie
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Brown, Mark
1
Brown, Stephen
1
Bucklin, Randolph E.
1
Cadario, Romain
1
Casteran, Gauthier
1
Chen, Ming
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
Claffey, Ethel
1
Cohen, Justin
1
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Journal of customer behaviour
Marketing letters : a journal of research in marketing
Journal of business research : JBR
394
Journal of retailing and consumer services
299
The journal of brand management : an international journal
201
The journal of product & brand management
199
International journal of internet marketing and advertising : IJIMA
99
Psychology & marketing
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Asia Pacific journal of marketing and logistics
66
Journal of promotion management : innovations in planning and applied research
65
Technological forecasting & social change : an international journal
64
International journal of consumer studies
62
International journal of advertising : the review of marketing communications
58
European journal of marketing : EJM
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Cogent business & management
51
International journal of hospitality management
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of fashion marketing and management
50
Journal of marketing management : MM
49
Marketing intelligence & planning
49
Journal of the Academy of Marketing Science
48
The journal of consumer marketing
48
Journal of international consumer marketing
47
Journal of marketing
47
Journal of internet commerce
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of electronic marketing and retailing : IJEMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of strategic marketing
41
Journal of global marketing
40
Young consumers : insight and ideas for responsible marketers
39
Journal of electronic commerce research : JECR
38
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
International journal of contemporary hospitality management
34
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ECONIS (ZBW)
67
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
3
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
6
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
7
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
10
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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