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~isPartOf:"Journal of customer behaviour"
~subject:"Emotion"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Emotion
Social Web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
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Palmer, Adrian
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1
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1
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1
Balasubramanian, Siva Kumar
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of customer behaviour
Journal of business research : JBR
360
Journal of retailing and consumer services
284
International journal of hospitality management
106
International journal of internet marketing and advertising : IJIMA
101
Psychology & marketing
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
The journal of product & brand management
80
Technological forecasting & social change : an international journal
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of marketing communications
68
The journal of brand management : an international journal
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of consumer studies
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
61
Tourism management : research, policies, practice
61
Journal of travel and tourism marketing
59
Journal of hospitality marketing & management
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of internet commerce
48
Journal of marketing management : MM
47
The journal of services marketing
47
European journal of marketing : EJM
46
International journal of electronic marketing and retailing : IJEMR
46
International journal of contemporary hospitality management
45
Cogent business & management
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of electronic commerce research : JECR
42
Asia Pacific journal of marketing and logistics
38
Marketing intelligence & planning
38
Journal of marketing research : JMR
37
European journal of marketing
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of fashion marketing and management
36
Journal of marketing
36
Journal of the Academy of Marketing Science
36
Electronic commerce research
34
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ECONIS (ZBW)
27
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1
Emotional user experience of innovative humancomputer interactions : a multi-component approach
Dupré, Damien
;
Sinclair, Gary
- In:
Journal of customer behaviour
20
(
2021
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10014424087
Saved in:
2
Services gone wrong : investigating cause and affect
Harrison-Walker, L. Jean
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10012287501
Saved in:
3
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
4
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
5
Fear appeals in social marketing : the case of anti-speeding video advertisement "Mistakes"
Giachino, Chiara
;
Stupino, Margherita
;
Petrarulo, Gabriella
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011757541
Saved in:
6
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
7
Rationality versus emotionality among online shoppers : the mediating role of experts as enhancing influencer effect on purchasing intent
Lindh, Cecilia
;
Lisichkova, Nadezhda
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011859887
Saved in:
8
Elements of rituality in consumer tribes : the case of crossfit
Pekkanen, Anna
;
Närvänen, Elina
;
Touminen, Pekka
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 353-370
Persistent link: https://www.econbiz.de/10011859889
Saved in:
9
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
10
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
Saved in:
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