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Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
48
Relationship marketing
48
Brand management
23
Markenführung
23
Social Web
17
Social web
17
Brand image
16
Markenimage
16
Customer satisfaction
15
Kundenzufriedenheit
15
Marketing theory
14
Marketingtheorie
14
B-to-B-Marketing
13
Business-to-business marketing
13
Internet marketing
11
Lieferantenmanagement
11
Supplier relationship management
11
Brand
10
Online retailing
10
Online-Handel
10
Online-Marketing
10
Dienstleistungsqualität
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Markenartikel
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Marketing
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Marketing management
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Marketingmanagement
9
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USA
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United States
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Emotion
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Viral marketing
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Virales Marketing
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Advertising
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Advertising effects
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Customer integration
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118
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118
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Brown, Stephen
4
Baker, Michael John
3
Palmer, Adrian
3
Varey, Richard J.
3
Baron, Steve
2
Bertoldi, Bernardo
2
Boukis, Achilleas
2
Brennan, Ross
2
Burton, Jamie
2
Giachino, Chiara
2
Gummesson, Evert
2
Hall, Justin R.
2
Kadirov, Djavlonbek
2
Kooli, Kaouther
2
Menon, Balakrishnan
2
Papasolomou, Ioanna
2
Rondell, Jimmie G.
2
Shaw, Eric H.
2
Siemieniako, Dariusz
2
Sorhammar, David
2
Stupino, Margherita
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Adams, Frank G.
1
Adewusi, Adedeji
1
Agag, Gomaa M.
1
Agarwal, Reeti
1
Agbontaen, Osaro
1
Agnoli, Lara
1
Ajiboye, Tolu
1
Albaum, Gerald S.
1
Algharabat, Raed
1
Alhidari, Abdullah
1
Alpert, Frank
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Alsulaiman, Khalid
1
Arnone, Laurent
1
Ashman, Rachel
1
Aswo, Safari
1
Atanassova, Iva
1
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Journal of customer behaviour
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
118
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41
Identity-relevant and instrumental drivers of love and investment intention in the customer-possession relationship
Doyle, James D.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10011936144
Saved in:
42
The delicate power balance in advertising agency-client relationships : partnership or battleground? : the case of the Greek advertising market
Zolkiewski, Judy
;
Burton, Jamie
;
Stratoudaki, Stella
- In:
Journal of customer behaviour
7
(
2008
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003793488
Saved in:
43
The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Elwalda, Abdulaziz
;
Lu, Kevin
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 123-152
Persistent link: https://www.econbiz.de/10011655560
Saved in:
44
How do different types of customer engagement affect important relationship
marketing
outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
45
A portrait of the artist as a strong brand
Svevo, Bruno
- In:
Journal of customer behaviour
21
(
2022
)
3/4
,
pp. 207-218
Persistent link: https://www.econbiz.de/10014424169
Saved in:
46
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
47
Customer responses to employee deviance : a conservation of resources perspective
Boukis, Achilleas
;
Yalkin, Cagri
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10012257477
Saved in:
48
Market orientation and resource adjustments during economic recession : a business network perspective
Mattsson, Lars-Gunnar
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 153-162
Persistent link: https://www.econbiz.de/10003870026
Saved in:
49
Beliefs about word of mouth among business students and practicioners
Kimmel, Allan J.
- In:
Journal of customer behaviour
12
(
2013
)
4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10010258527
Saved in:
50
How to win sales and influence customers : a black swan story
Brown, Stephen
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
Saved in:
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