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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
Consumer behaviour
368
Konsumentenverhalten
368
Theorie
57
Theory
57
Brand management
52
Markenführung
52
Beziehungsmarketing
39
Relationship marketing
39
Markenimage
32
Emotion
31
Customer satisfaction
27
Kundenzufriedenheit
27
Social Web
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Social web
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Dienstleistungsqualität
24
Brand
21
Markenartikel
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Behavioral economics
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Verhaltensökonomik
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Internet marketing
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Personality psychology
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120
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Lusk, Jayson L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Houser, Daniel
2
Huffman, David
2
Ong, David
2
Samek, Anya Savikhin
2
Adnan, Wifag
1
Agarwal, Sumit
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
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1
Anufriev, Mikhail
1
Arin, Kerim Peren
1
Arora, Nilesh
1
Assem, Martijn J. van den
1
Azar, Ofer H.
1
Bae, Joonheui
1
Baeck, Sunmee
1
Balcombe, Kelvin G.
1
Ball, Sheryl Beth
1
Baltussen, Guido
1
Bar-Eli, Mikhaʾel
1
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1
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1
Baum, Charles L.
1
Belk, Russell W.
1
Bjorvatn, Kjetil
1
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1
Boes, Stefan
1
Boogen, Nina
1
Bordeau, Julie
1
Boulding, William
1
Braga, Solano De Souza
1
Brocas, Isabelle
1
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Journal of economic behavior & organization : JEBO
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
543
Journal of retailing and consumer services
472
International journal of hospitality management
269
The journal of product & brand management
251
The journal of brand management : an international journal
218
Psychology & marketing
167
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
119
Journal of travel and tourism marketing
111
European journal of marketing : EJM
103
Journal of hospitality marketing & management
102
International journal of contemporary hospitality management
99
Journal of marketing communications
92
Cogent business & management
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of international consumer marketing
81
The service industries journal
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of strategic marketing
77
Services marketing quarterly
77
Tourism management : research, policies, practice
77
Marketing intelligence & planning
75
International journal of consumer studies
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of marketing research : JMR
70
Journal of the Academy of Marketing Science
70
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
The journal of consumer marketing
67
Journal of global marketing
62
Journal of Islamic marketing
55
Journal of retailing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
International marketing review
54
Journal of behavioral and experimental economics
53
European journal of marketing
51
Journal of fashion marketing and management
51
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ECONIS (ZBW)
120
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1
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
5
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
9
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
10
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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