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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Brand"
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Search: subject_exact:"Internet-Handel"
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Beziehungsmarketing
Brand
Online retailing
219
Online-Handel
219
Consumer behaviour
155
Konsumentenverhalten
155
E-commerce
111
Electronic Commerce
111
Einzelhandel
54
Retail trade
54
Internet marketing
53
Online-Marketing
53
Relationship marketing
43
Customer satisfaction
35
Kundenzufriedenheit
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Viral marketing
27
Virales Marketing
27
Internet
26
Social Web
25
Social web
25
Website
23
Distribution channel
22
Vertriebsweg
22
Bekleidung
20
Clothing
20
Dienstleistungsqualität
18
Service quality
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Fashion
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USA
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Hult, G. Tomas M.
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing
Journal of retailing and consumer services
90
Journal of business research : JBR
40
International journal of electronic marketing and retailing : IJEMR
21
Electronic commerce research
17
International journal of retail & distribution management
16
International journal of business information systems : IJBIS
15
International journal of internet marketing and advertising : IJIMA
15
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of internet commerce
13
Asia Pacific journal of marketing and logistics
12
International journal of retail and distribution management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of technology marketing : IJTMkt
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
The service industries journal
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of electronic commerce research : JECR
8
Journal of strategic marketing
8
Marketing intelligence & planning
8
The journal of services marketing
8
Cogent business & management
7
Journal of the Academy of Marketing Science
7
Technological forecasting & social change : an international journal
7
Transportation research / E : an international journal
7
Information systems research : ISR
6
International journal of electronic business : IJEB
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of management information systems : JMIS
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
6
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ECONIS (ZBW)
47
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1
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
4
Omnichannel as a driver of digitalization : evidence from the emerging market in the fashion industry
Szozda, Natalia
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 905-923
Persistent link: https://www.econbiz.de/10014430527
Saved in:
5
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
6
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
7
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
8
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
9
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
10
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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