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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
60
Online-Marketing
60
Consumer behaviour
39
Konsumentenverhalten
39
Social Web
31
Social web
31
Online retailing
22
Online-Handel
22
E-commerce
19
Electronic Commerce
19
Viral marketing
15
Virales Marketing
15
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
Website
13
China
10
Markenimage
9
Advertising
8
Advertising effects
8
Internet
8
Social Media
8
Werbewirkung
8
Werbung
8
Customer satisfaction
7
Kundenzufriedenheit
7
Brand
5
E-Commerce
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Dienstleistungsqualität
4
Innovation adoption
4
Innovationsakzeptanz
4
KMU
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4
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11
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Lok, Peter
2
Asano, Glenn
1
Ayodele, Adeola A.
1
Chang, Ting-pong Vincent
1
Cheah, Chee Wei
1
Cheng, Ting Pong Vincent
1
Dikmen, Asli
1
Edmundson-Bird, David
1
Ezenwafor, Ebuka Christian
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Koch, Stefan
1
Kumar, Vikas
1
Nwaizugbo, Chukwudi Ireneus
1
Rhodes, Jo
1
Rhodes, Joan
1
Rowley, Jennifer
1
Rusetski, Alexander
1
Sindhwani, Rahul
1
Sood, Suresh
1
Strebinger, Andreas
1
Sun, Qin
1
Wang, Jia
1
Xu, Bing
1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of global marketing
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
23
Journal of marketing communications
18
Cogent business & management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Tourism management perspectives : TMP
11
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Business horizons
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of fashion marketing and management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce research : JECR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
11
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10
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11
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
7
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
8
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
Saved in:
9
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
10
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
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