//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Hotel industry"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand loyalty
Hotel industry
Relationship marketing
Social Web
Social web
user-generated content
Brand image
156
Markenimage
156
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
88
Markenführung
88
Brand
48
Markenartikel
48
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
16
Clothing
16
Customer satisfaction
14
Designation of origin
14
Herkunftsbezeichnung
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Hotellerie
13
Viral marketing
13
Virales Marketing
13
Internet marketing
12
Online-Marketing
12
USA
12
brand equity
12
United States
11
Personality psychology
10
Persönlichkeitspsychologie
10
Confidence
9
Destination management
9
Destinationsmanagement
9
Dienstleistungsqualität
9
Service quality
9
more ...
less ...
Online availability
All
Undetermined
39
Type of publication
All
Article
50
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Language
All
English
50
Author
All
Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Liu, Chih-Hsing
2
Puzakova, Marina
2
Šerić, Maja
2
Assaker, Guy
1
Baloglu, Seyhmus
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bitner, Mary Jo
1
Bogicevic, Vanja
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Bujisic, Milos
1
Büdeyri-Turan, Işıl
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Shan-Pei
1
Chen, Yong
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Hyeyoon
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
Datta, Biplab
1
Du, Fan
1
El Haddad, Rania
1
Erdoğmuş, İrem
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Geissinger, Andrea
1
Gil Saura, Irene
1
Goh, Ben
1
González-Mansilla, Oscar Luis
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
146
The journal of product & brand management
96
The journal of brand management : an international journal
93
Journal of retailing and consumer services
88
International journal of hospitality management
51
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
33
Cogent business & management
31
Tourism management : research, policies, practice
31
Psychology & marketing
30
Journal of travel and tourism marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
International journal of contemporary hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing communications
22
Journal of strategic marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Tourism management perspectives : TMP
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
The journal of services marketing
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of consumer studies
10
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
4
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
5
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
8
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->