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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
156
Markenimage
156
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
88
Markenführung
88
Brand
48
Markenartikel
48
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
16
Clothing
16
Customer satisfaction
14
Designation of origin
14
Herkunftsbezeichnung
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Hotel industry
13
Hotellerie
13
Viral marketing
13
Virales Marketing
13
Internet marketing
12
Online-Marketing
12
USA
12
brand equity
12
United States
11
Personality psychology
10
Persönlichkeitspsychologie
10
Confidence
9
Destination management
9
Destinationsmanagement
9
Dienstleistungsqualität
9
Service quality
9
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43
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English
43
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Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Puzakova, Marina
2
Šerić, Maja
2
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Büdeyri-Turan, Işıl
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
El Haddad, Rania
1
Erdoğmuş, İrem
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Geissinger, Andrea
1
Gil Saura, Irene
1
Goh, Ben
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Heitmann, Mark
1
Ho-Dac, Nga N.
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Hsu, Li-Chun
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Huang, Ming-Hui
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Huang, Yi-Jhan
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Huffman, Lynn
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Ismail, Ahmed Regeh
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
139
The journal of product & brand management
95
The journal of brand management : an international journal
93
Journal of retailing and consumer services
87
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
30
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing communications
22
Journal of strategic marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of consumer studies
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
43
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
4
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
5
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
8
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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