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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Search: subject_exact:"Markenidentität"
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Brand image
272
Markenimage
272
Consumer behaviour
189
Konsumentenverhalten
189
Brand management
162
Markenführung
162
Brand
75
Markenartikel
75
Designation of origin
63
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63
Tourism marketing
60
Tourismusmarketing
60
Destination management
51
Destinationsmanagement
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Beziehungsmarketing
44
Relationship marketing
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40
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destination image
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Clothing
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Tourismus
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Personality psychology
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Persönlichkeitspsychologie
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China
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Internationales Marketing
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Phau, Ian
5
Japutra, Arnold
4
Stylidis, Dimitrios
4
Kim, Youn-kyung
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Roy, Sanjit
3
Sohail, M. Sadiq
3
Stepchenkova, Svetlana
3
Agnihotri, Arpita
2
Ahn, Jiseon
2
Apostolopoulou, Artemisia
2
Arora, Amit
2
Arora, Anshu
2
Assaf, A. Georges
2
Assaker, Guy
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Bose, Sunny
2
Casidy, Riza
2
Das, Gopal
2
Dolnicar, Sara
2
Doss, Farrell
2
Ekinci, Yuksel
2
Fazli-Salehi, Reza
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Gnoth, Juergen
2
Harradine, Rod
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Hassan, Salah
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Jin, Byoungho
2
Johnson, Lester W.
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Kang, Inwon
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Kim, HaeJung
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Kim, Hany
2
Kim, Jiyoung
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King, Ceridwyn
2
Koo, Jakyung
2
Kumar, Archana
2
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2
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Journal of fashion marketing and management
Journal of international consumer marketing
Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
272
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1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
3
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
4
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
5
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
6
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
7
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
8
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
9
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
10
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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