//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Brand image
116
Markenimage
116
Consumer behaviour
90
Brand management
68
Markenführung
68
Brand
38
Markenartikel
38
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
16
Clothing
16
Social Web
15
Social web
15
Marketing management
13
Beziehungsmarketing
12
Relationship marketing
12
USA
11
United States
10
Internet marketing
9
Online-Marketing
9
brand equity
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand extension
7
Markentransfer
7
Personality psychology
7
Persönlichkeitspsychologie
7
Viral marketing
6
Virales Marketing
6
Advertising effects
5
Bekleidungsindustrie
5
Clothing industry
5
Einzelhandel
5
Retail trade
5
Werbewirkung
5
branding
5
more ...
less ...
Online availability
All
Undetermined
50
Free
3
Type of publication
All
Article
94
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Language
All
English
94
Author
All
Kwak, Hyokjin
3
Phau, Ian
3
Puzakova, Marina
3
Ailawadi, Kusum L.
2
Batra, Rajeev
2
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Yuri
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Robinson, Tammy
2
Rocereto, Joseph F.
2
Steenkamp, Jan-Benedict E. M.
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Bahng, Young Jin
1
Bakış, Selen
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Barone, Michael J.
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carduck, Juliane
1
Carlson, Kurt
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of marketing
Journal of business research : JBR
374
The journal of product & brand management
247
Journal of retailing and consumer services
225
The journal of brand management : an international journal
222
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
80
Journal of marketing communications
77
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
57
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
International journal of consumer studies
46
Journal of marketing management : MM
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of the Academy of Marketing Science
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
The IUP journal of brand management : IJBRM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
European journal of marketing
30
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
10
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->