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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~person:"Carduck, Juliane"
~person:"Guido, Gianluigi"
~person:"Jain, Varsha"
~person:"Lee, Yuri"
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Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
6
Luxusgüter
6
Brand image
4
Fashion
4
Markenimage
4
Mode
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
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India
2
Indien
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Brand extension
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Implicit association test (IAT)
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Carduck, Juliane
Guido, Gianluigi
Jain, Varsha
Lee, Yuri
Phau, Ian
7
Jain, Sheetal
3
Hudders, Liselot
2
Kim, Jieun
2
Koronaki, Eirini
2
Schultz, Don E.
2
Stanforth, Nancy
2
Sung, Billy
2
Yu, Shubin
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Ahn, Hongmin
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cho, Eunjoo
1
Choi, Yun Jung
1
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Journal of fashion marketing and management
Journal of marketing communications
Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
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