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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Marketing management"
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Search: subject_exact:"Markenidentität"
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Marketing management
Brand image
297
Markenimage
297
Consumer behaviour
268
Konsumentenverhalten
268
Brand management
191
Markenführung
191
Brand
109
Markenartikel
108
Beziehungsmarketing
74
Relationship marketing
74
Einzelhandel
48
Retail trade
48
Social Web
41
Social web
41
Luxury goods
40
Luxusgüter
40
Internet marketing
31
Online-Marketing
31
Fashion
30
Mode
30
Customer satisfaction
29
Kundenzufriedenheit
29
Online retailing
26
Online-Handel
26
Brand loyalty
22
Designation of origin
21
Herkunftsbezeichnung
21
Bekleidung
19
Clothing
19
Markentreue
19
Confidence
18
Vertrauen
18
Advertising effects
16
Corporate reputation
16
Firmenimage
16
Handelsmarke
16
Store brand
16
Werbewirkung
16
Dienstleistungsqualität
15
E-commerce
15
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English
Author
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Anselmsson, Johan
1
Bang Nguyen Viet
1
Baumann, Chris
1
Bondesson, Niklas
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Dang Huu Phuc
1
Della Lena, Sebastiano
1
Gray, David
1
Hawley, Jana M.
1
Hoa Pham
1
Huang, Yung-Chuan
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Lee, Seung-eun
1
Lin, Guan-Yi
1
Manlow, Veronica
1
Mirzaei, Abas
1
Nobbs, Karinna
1
Schanski, Morgan
1
Su, Zheng-Cheng
1
Thaichon, Paramaporn
1
Timming, Andrew R.
1
Tong, Xiao
1
Touchette, Ben
1
Tsai, Pei-Hsuan
1
Yoganathan, Dhanushanthini
1
Zheng, Yu-Lin
1
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Journal of fashion marketing and management
Journal of retailing and consumer services
Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
2
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
3
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
4
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
5
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
6
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
7
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
8
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
9
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
10
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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