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~isPartOf:"Journal of fashion marketing and management"
~person:"Alexander, Bethan"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Brand image
4
Consumer behaviour
4
Markenimage
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Australia
1
Australien
1
Bekleidungsindustrie
1
Brand
1
Brand prominence
1
Clothing industry
1
Collaborations
1
Consumer-based brand equity
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Creativity
1
Cultural identity
1
Designation of origin
1
Fashion
1
Herkunftsbezeichnung
1
Inter-industry
1
Kreativität
1
Kulturelle Identität
1
Luxury
1
Luxury brands
1
Markenartikel
1
Men
1
Mode
1
Männer
1
Underwear
1
Unterwäsche
1
Vanity
1
Willingness to buy
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Alexander, Bethan
Phau, Ian
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Yuri
2
Robinson, Tammy
2
Al-Mamun, Abdullah
1
Bahng, Young Jin
1
Bakış, Selen
1
Bang Nguyen Viet
1
Behrens, Stefan
1
Bhaduri, Gargi
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Carduck, Juliane
1
Chang, Jae Youn
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Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Dang Huu Phuc
1
Das, Gopal
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith
1
Geissinger, Andrea
1
Guthrie, Michelle
1
Harradine, Rod
1
Hassan, Salah
1
Hawley, Jana M.
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1
Hoa Pham
1
Hsu, Li-Chun
1
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1
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Journal of fashion marketing and management
The journal of brand management : an international journal
4
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
4
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
3
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
4
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
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