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~isPartOf:"Journal of fashion marketing and management"
~subject:"China"
~subject:"Clothing industry"
~subject:"Internet marketing"
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Search: subject_exact:"Markenidentität"
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China
Clothing industry
Internet marketing
Brand image
54
Markenimage
54
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
28
Markenführung
28
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Online-Marketing
5
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Brand personality
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Country of origin
3
Einzelhandel
3
Frauen
3
India
3
Indien
3
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11
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English
11
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Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bakış, Selen
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Geissinger, Andrea
1
Hawley, Jana M.
1
Kanthavanich, Poramate
1
Kim, Hyeonsoo
1
Kitapçı, Hakan
1
Laurell, Christofer
1
Lee, Seung-eun
1
Lee, Yuri
1
Li, Ning
1
Nik Mohd Hazrul Nik Hashim
1
Nor Rahimy Khalid
1
Parrott, Guy
1
Razzaque, Mohammed Abdur
1
Robson, Andrew
1
Schanski, Morgan
1
Shen, Dong
1
Suraya Akmar Mokhtaruddin
1
Tong, Xiao
1
Touchette, Ben
1
Wang, Qiuyue
1
Youn, Song-yi
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
68
The journal of product & brand management
38
The journal of brand management : an international journal
35
Journal of retailing and consumer services
34
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing communications
19
Cogent business & management
16
Marketing intelligence & planning
16
Journal of global marketing
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of international consumer marketing
13
International journal of advertising : the review of marketing communications
12
Tourism management perspectives : TMP
12
Journal of promotion management : JPM
11
Journal of travel and tourism marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
International marketing review
8
Journal of advertising research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
The journal of consumer marketing
7
Australasian marketing journal
6
Business horizons
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
2
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
3
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
4
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
5
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
7
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
8
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
1
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