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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Einkaufsverhalten"
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Marketing management
Werbewirkung
Consumer behaviour
526
Konsumentenverhalten
526
Advertising effects
135
Advertising
100
Werbung
98
Brand management
92
Markenführung
92
Brand image
89
Markenimage
89
Internet marketing
74
Online-Marketing
74
Food
65
Lebensmittel
65
Social Web
50
Social web
50
Marketingmanagement
43
Brand
38
Markenartikel
38
Viral marketing
38
Virales Marketing
38
Food consumption
31
Lebensmittelkonsum
31
Bio-Lebensmittel
30
Organic food
30
USA
30
United States
30
Beziehungsmarketing
29
Corporate Social Responsibility
29
Corporate social responsibility
29
Relationship marketing
29
consumer behavior
26
Emotion
25
Willingness to pay
25
Zahlungsbereitschaftsanalyse
25
advertising
24
Product labelling
23
Warenkennzeichnung
23
Ernährungsindustrie
22
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116
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6
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Article
168
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1
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Aufsatz in Zeitschrift
Case study
Article in journal
169
Fallstudie
2
Collection of articles of several authors
1
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1
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English
169
Author
All
Muehling, Darrel D.
4
Um, Nam-Hyun
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kim, Dong Hoo
3
Kim, Soojung
3
Phua, Joe
3
Varan, Duane
3
Dalakas, Vassilis
2
Jung, A-Reum
2
Kareklas, Ioannis
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Pentina, Iryna
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Tsiotsou, Rodoula H.
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Akalakou, Claude
1
Al Kurdi, Barween
1
Alevizou, Panayiota
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Andersen, Sophie Esmann
1
Anghelcev, George
1
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Published in...
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Journal of food products marketing
Journal of marketing communications
Journal of business research : JBR
201
International journal of advertising : the review of marketing communications
144
Journal of retailing and consumer services
111
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
76
Journal of promotion management : innovations in planning and applied research
71
Journal of promotion management : JPM
64
International journal of internet marketing and advertising : IJIMA
62
Journal of advertising research
60
The journal of product & brand management
56
European journal of marketing : EJM
51
Journal of marketing research : JMR
48
Marketing letters : a journal of research in marketing
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of brand management : an international journal
48
Journal of advertising : official publication of the American Academy of Advertising
46
Asia Pacific journal of marketing and logistics
45
The journal of consumer marketing
43
Journal of marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Marketing intelligence & planning
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of the Academy of Marketing Science
33
Journal of marketing management : MM
31
Journal of current issues and research in advertising : JCIRA
30
Journal of retailing
30
Marketing : ZFP ; journal of research and management
30
International journal of hospitality management
29
Health marketing quarterly
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Cogent business & management
25
European journal of marketing
25
Journal of global marketing
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of strategic marketing
24
Journal of Islamic marketing : JIMA
23
Journal of consumer behaviour : an international research review
23
Journal of international consumer marketing
23
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Source
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ECONIS (ZBW)
169
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1
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10
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169
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date (oldest first)
1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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