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~isPartOf:"Journal of global fashion marketing : JGfM"
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Search: subject:"Luxusgüter"
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Luxury goods
27
Luxusgüter
27
Consumer behaviour
20
Konsumentenverhalten
20
Fashion
17
Mode
17
Brand management
16
Markenführung
16
Bekleidungsindustrie
7
Brand
7
Clothing industry
7
Markenartikel
7
Brand image
6
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luxury
5
Marketing management
4
Marketingmanagement
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Internet marketing
3
Nachhaltigkeit
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Online-Marketing
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Social Web
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Social web
3
Sustainability
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luxury fashion
3
purchase intention
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Coronavirus
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Emotion
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Epidemic
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Erfolgsfaktor
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India
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Indien
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Italien
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Italy
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Online retailing
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Online-Handel
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Product counterfeiting
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Produktpiraterie
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Success factor
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Jain, Sheetal
3
Mishra, Sita
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Song, Sanga
2
Acuti, Diletta
1
Aiello, Gaetano
1
Akbarina, Farida
1
Akrout, Houcine
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Ansari, Azarnoosh
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Anurag Singh
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Aycock, Murphy
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Bao, Ying
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Cho, Eunjoo
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Dasmi, Costanza
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Donvito, Raffaele
1
Donzé, Pierre-Yves
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Duong, Van Chien
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Faheem Uddin Syed
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1
Guercini, Simone
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Hewage, Ganga S. Urumutta
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Isozaki, Yoko
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Kikumori, Mai
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Journal of global fashion marketing : JGfM
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
27
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1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
3
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
4
Luxury fashion brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
5
Leveraging visual cues and pricing strategies : an empirical investigation of the pre-owned luxury market
Yao, Alex Yao
;
Bao, Ying
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 286-301
Persistent link: https://www.econbiz.de/10014530043
Saved in:
6
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
7
Impact of customer's emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
Golalizadeh, Fatemeh
;
Ranjbarian, Bahram
;
Ansari, Azarnoosh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 468-488
Persistent link: https://www.econbiz.de/10014373505
Saved in:
8
New fashion marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
9
From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam
;
Phallapa Petison
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10013555412
Saved in:
10
Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David
;
Roeraas, Erik
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
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