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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing research"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
58
Werbewirkung
58
Advertising
41
Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
20
Online-Marketing
20
Brand image
10
Markenimage
10
advertising
10
Brand management
9
Celebrity endorsement
7
Celebrity-Werbung
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Fernsehwerbung
4
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Perception
4
Print advertising
4
Printwerbung
4
Psychology of advertising
4
Social Web
4
Social web
4
Television advertising
4
Wahrnehmung
4
Werbepsychologie
4
advertising effectiveness
4
culture
4
online advertising
4
Arzneimittel
3
Auction theory
3
Auktionstheorie
3
Designation of origin
3
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1
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Article
46
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46
Aufsatz in Zeitschrift
46
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English
46
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Danaher, Peter J.
2
Desmarais, Fabrice
2
Hornikx, Jos
2
Um, Nam-hyun
2
Abou Nabout, Nadia
1
Abu Farha, Allam K.
1
Ada, Sıla
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Aribarg, Anocha
1
Arora, Nilesh
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Becker, Maren
1
Billore, Aditya
1
Biswas, Dipayan
1
Boyle, Brett
1
Bruce, Norris I.
1
Butt, Irfan
1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Huan
1
Chetioui, Youssef
1
Chintagunta, Pradeep K.
1
Choi, Jin-A.
1
Cian, Luca
1
Czarnecka, Barbara
1
Danaher, Tracey S.
1
Darmawan, Ida
1
DelVecchio, Devon
1
Despotakis, Stylianos
1
Dodoo, Naa Amponsah
1
Feit, Elea McDonnell
1
Ghanem, Salma
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hoban, Paul R.
1
Huh, Jisu
1
Jae, Haeran
1
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Journal of global marketing
Journal of marketing research
International journal of advertising : the review of marketing communications
178
Journal of business research : JBR
138
International journal of advertising : the quarterly review of marketing communications
137
Journal of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
34
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Journal of advertising
24
Asia Pacific journal of marketing and logistics
22
Marketing intelligence & planning
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
46
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1
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan
;
Jiang, Li
;
Yang, Jian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
Saved in:
3
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Liu, Yifei
;
Lu, Zhibin
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
6
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
9
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
10
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
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