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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Kulturelle Identität"
~subject:"Public relations"
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Search: subject_exact:"Advertising"
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Kulturelle Identität
Public relations
Advertising
115
Werbung
114
Advertising effects
79
Werbewirkung
79
Consumer behaviour
60
Konsumentenverhalten
60
advertising
24
Internet marketing
23
Online-Marketing
23
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Cultural identity
14
Celebrity endorsement
12
Celebrity-Werbung
12
Brand
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Psychology of advertising
7
USA
7
United States
7
Werbepsychologie
7
advertising effectiveness
6
Öffentlichkeitsarbeit
6
Green marketing
5
Perception
5
Print advertising
5
Printwerbung
5
Product Placement
5
Product placement
5
Social Web
5
Social web
5
Wahrnehmung
5
consumer behavior
5
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20
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English
20
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Czarnecka, Barbara
2
Kim, Sojung
2
Arora, Amit
1
Arora, Anshu
1
Atkinson, Lucy Jane
1
Boyle, Brett
1
Brennan, Ross
1
Choi, Hojoon
1
Choi, Jin-A.
1
Choi, Sejung Marina
1
Deshpande, Sameer
1
Desmarais, Fabrice
1
Drennan, Judy
1
Erdogan, B. Zafer
1
Ghanem, Salma
1
Heiser, Robert S.
1
Hornikx, Jos
1
Hyman, Michael R.
1
Kalliny, Morris
1
Keles, Serap
1
Kerr, Gayle
1
Kim, Bong-chul
1
Kim, Jooyoung
1
Kitchen, Philip J.
1
Lee, Jaejin
1
Lee, Taejun
1
Lee, Yoon J.
1
Lewis, Robert
1
Li, You
1
Liu, Yung-i
1
Manrai, Ajay K.
1
Mueller, Barbara
1
O'Keefe, Daniel J.
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Rim, Hyejoon
1
Sabova, Maria
1
Saleem, Salman
1
Schivinski, Bruno
1
Shaner, Matthew
1
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Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
International marketing review
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
European journal of marketing : EJM
5
Journal of advertising research
5
Journal of international consumer marketing
5
Journal of promotion management : innovations in planning and applied research
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Corporate communications : an international journal
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Basler Schriften zum Marketing
3
Handbook of research on international advertising
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of strategic marketing
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The advertising and consumer culture reader
3
Advertising in developing and emerging countries : the economic, political and social context
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Australasian marketing journal
2
IIMB management review
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Kom / Kommission der Europäischen Gemeinschaften
2
Kulturmarketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Public choice
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Theorie und Praxis der Werbung in den Massenmedien
2
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ECONIS (ZBW)
20
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
3
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
6
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
7
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
8
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
9
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
10
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
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