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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"USA"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
USA
Werbung
Advertising effects
118
Werbewirkung
118
Consumer behaviour
85
Konsumentenverhalten
85
Advertising
60
Internet marketing
30
Online-Marketing
30
Brand image
24
Markenimage
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14
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Einzelhandel
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Psychology of advertising
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Viral marketing
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Virales Marketing
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Septianto, Felix
4
Thaichon, Park
4
Baumann, Chris
2
Desmarais, Fabrice
2
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
2
Hornikx, Jos
2
Li, Bin
2
Mukerji, Bhasker
2
Qi, Zhou
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Um, Nam-hyun
2
Abraham, Christopher
1
Abu Farha, Allam K.
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmed, Qazi Mohammed
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arora, Nilesh
1
Baek, Tae Hyun
1
Baier, Daniel
1
Bakir, Aysen
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
1
Billore, Aditya
1
Biswas, Somdutta
1
Boujena, Othman
1
Boyle, Brett
1
Butt, Irfan
1
Catwright, Joanna
1
Chen, Bo
1
Chen, Haipeng
1
Chen, Huan
1
Chen, Shuang
1
Cheng, Junjun
1
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Journal of global marketing
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
176
Journal of advertising research
152
International journal of advertising : the quarterly review of marketing communications
145
Journal of business research : JBR
143
Journal of advertising : official publication of the American Academy of Advertising
141
Journal of marketing communications
133
Journal of promotion management : JPM
79
Psychology & marketing
68
Journal of promotion management : innovations in planning and applied research
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of internet marketing and advertising : IJIMA
48
Journal of current issues and research in advertising : JCIRA
42
European journal of marketing : EJM
39
Health marketing quarterly
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing research : JMR
34
The journal of product & brand management
34
Marketing letters : a journal of research in marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing
30
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Marketing : ZFP ; journal of research and management
25
The journal of consumer marketing
25
International journal of pharmaceutical and healthcare marketing : IJPHM
24
Journal of international consumer marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of advertising
23
International journal of hospitality management
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing research
19
Journal of the Academy of Marketing Science
19
Marketing intelligence & planning
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
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ECONIS (ZBW)
75
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
4
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
5
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
9
Collective-based ad transparency in targeted hotel advertising : consumers' regulatory focus underlying the crowd safety effect
Cheng, Junjun
;
Chen, Bo
;
Huang, Zihang
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014252064
Saved in:
10
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
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