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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
118
Werbewirkung
118
Consumer behaviour
85
Konsumentenverhalten
85
Advertising
60
Internet marketing
30
Online-Marketing
30
Brand image
24
Markenimage
24
Brand management
23
Social Web
19
Social web
19
Brand
14
Celebrity endorsement
14
Celebrity-Werbung
14
Markenartikel
13
Emotion
12
Perception
8
Wahrnehmung
8
Cultural identity
7
Einzelhandel
7
Kulturelle Identität
7
Psychology of advertising
7
Retail trade
7
Viral marketing
7
Virales Marketing
7
Virtual reality
7
Virtuelle Realität
7
Werbepsychologie
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
USA
6
United States
6
Experiment
5
Food
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India
5
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English
70
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Septianto, Felix
4
Thaichon, Park
4
Baumann, Chris
2
Desmarais, Fabrice
2
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
2
Hornikx, Jos
2
Li, Bin
2
Mukerji, Bhasker
2
Qi, Zhou
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Um, Nam-hyun
2
Abraham, Christopher
1
Abu Farha, Allam K.
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmed, Qazi Mohammed
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Alryalat, Mohammad Abdallah Ali
1
Arora, Nilesh
1
Baek, Tae Hyun
1
Baier, Daniel
1
Bakir, Aysen
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
1
Billore, Aditya
1
Boujena, Othman
1
Boyle, Brett
1
Butt, Irfan
1
Catwright, Joanna
1
Chen, Bo
1
Chen, Haipeng
1
Chen, Huan
1
Chen, Shuang
1
Cheng, Junjun
1
Chetioui, Youssef
1
Chicheportiche, Laëtitia
1
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Journal of global marketing
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
132
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
99
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
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ECONIS (ZBW)
70
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70
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
4
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
5
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
9
Collective-based ad transparency in targeted hotel advertising : consumers' regulatory focus underlying the crowd safety effect
Cheng, Junjun
;
Chen, Bo
;
Huang, Zihang
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014252064
Saved in:
10
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
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