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~isPartOf:"Journal of global marketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
49
Online-Marketing
49
Social Web
31
Social web
31
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
14
Markenführung
14
Markenimage
13
Social media
13
Viral marketing
13
Virales Marketing
13
Online retailing
12
Online-Handel
12
E-commerce
9
Electronic Commerce
9
Beziehungsmarketing
8
China
8
Relationship marketing
8
Tourism marketing
8
Tourismusmarketing
8
Holiday behaviour
7
Tourism
7
Tourismus
7
Urlaubsverhalten
7
Advertising
5
Advertising effects
5
Destination management
5
Destinationsmanagement
5
Hotel industry
5
Hotellerie
5
Werbewirkung
5
Werbung
5
Brand
4
Markenartikel
4
Website
4
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3
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15
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Callarisa, Luis
1
Campo, Sara
1
Cardiff, John
1
Cheah, Chee Wei
1
Colladon, Andrea Fronzetti
1
Fu, Yi
1
Garay Tamajón, Luis Alfonso
1
García, Javier Sánchez
1
Goon, Serena Wooi-U
1
Grippa, Francesca
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Innarella, Rosy
1
Jiménez-Barreto, Jano
1
Karjaluoto, Heikki
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Vikas
1
Li, Xinyue
1
Lobel Trong Thuy Tran
1
Ma, Shihan
1
Marchiori, Elena
1
Morgan, Ashlee
1
Roshchina, Alexandra
1
Rubio Benito, Natalia
1
Rusetski, Alexander
1
Sibson, Ruth
1
Sindhwani, Rahul
1
Sthapit, Erose
1
Strebinger, Andreas
1
Sun, Qin
1
Timothy, Dallen J.
1
Ukpabi, Dandison C.
1
Wang, Jia
1
Wilk, Violetta
1
Willson, Gregory
1
Wu, Maoying
1
Xu, Bing
1
Önder, Irem
1
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Published in...
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Journal of global marketing
Tourism management perspectives : TMP
Journal of business research : JBR
52
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
22
Journal of marketing communications
18
Cogent business & management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
Journal of promotion management : JPM
11
International journal of advertising : the review of marketing communications
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Business horizons
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of fashion marketing and management
7
Journal of strategic marketing
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
15
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
What makes social media branding more effective in shaping pre-visit image : information quality or source credibility?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
5
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
6
Social media constraints and destination images : the potential of barrier-free internet access for foreign tourists in an internet-restricted destination
Fu, Yi
;
Timothy, Dallen J.
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502568
Saved in:
7
Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012170400
Saved in:
8
Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296732
Saved in:
9
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
10
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
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