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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"China"
~subject:"Marketing management"
~subject:"culture"
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Brand
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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Desmarais, Fabrice
2
Um, Nam-hyun
2
Athaide, Gerard A.
1
Bakir, Aysen
1
Chen, Huan
1
Choi, Jin-A.
1
Cui, Geng
1
Darmawan, Ida
1
Elliott, Roger M.
1
Grier, Sonya A.
1
Huh, Jisu
1
Johnson, Guillaume D.
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Klink, Richard R.
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Lewis, Robert
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1
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Journal of global marketing
Journal of business research : JBR
41
Journal of marketing communications
34
Journal of promotion management : JPM
27
International journal of advertising : the review of marketing communications
26
The journal of product & brand management
24
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of advertising research
21
Psychology & marketing
18
International journal of advertising : the quarterly review of marketing communications
17
The journal of brand management : an international journal
16
Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
13
Journal of promotion management : innovations in planning and applied research
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
The journal of consumer marketing
8
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of international consumer marketing
6
Journal of marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Australasian marketing journal
5
Cogent business & management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Cutting edge international research
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International journal of economic issues : IJEI
4
International journal of electronic marketing and retailing : IJEMR
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International journal of market research
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
4
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
5
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
6
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
7
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
8
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
9
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
10
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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