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~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Online retailing"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Online retailing
Web 2.0 technologies
Internet marketing
24
Online-Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
16
Social web
16
Brand management
8
Markenführung
8
Beziehungsmarketing
7
China
7
Relationship marketing
7
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Markenimage
4
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Social media
3
social media marketing
3
Brand loyalty
2
Cultural identity
2
Customer satisfaction
2
India
2
Indien
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markentreue
2
Online brand communities
2
Website
2
brand loyalty
2
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10
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10
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Sun, Qin
2
Bhattacharya, Arijit
1
Cheah, Chee Wei
1
Gai, Lili
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Jiang, Tao
1
Kaur, Kulwinder
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Vikas
1
Manrai, Ajay K.
1
Rusetski, Alexander
1
Sindhwani, Rahul
1
Srivastava, Manjari
1
Strebinger, Andreas
1
Tejinderpal Singh
1
Verma, Sanjeev
1
Wang, Jia
1
Xu, Bing
1
Ye, Lilly
1
Youssef, Eyad
1
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Published in...
All
Journal of global marketing
Journal of business research : JBR
117
Journal of retailing and consumer services
90
International journal of internet marketing and advertising : IJIMA
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of management information systems : JMIS
37
The journal of product & brand management
36
International journal of electronic marketing and retailing : IJEMR
35
Information systems research : ISR
34
International journal of hospitality management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of internet commerce
29
Journal of marketing communications
29
Tourism management : research, policies, practice
29
Cogent business & management
26
Electronic commerce research
23
The journal of brand management : an international journal
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
21
Journal of electronic commerce research : JECR
20
Journal of hospitality marketing & management
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
International journal of advertising : the review of marketing communications
18
Journal of promotion management : innovations in planning and applied research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Marketing intelligence & planning
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Tourism management perspectives : TMP
17
International journal of electronic commerce : IJEC
16
International journal of technology marketing : IJTMkt
16
Journal of retailing
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the quarterly review of marketing communications
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of strategic marketing
15
International journal of business information systems : IJBIS
14
International journal of contemporary hospitality management
14
Journal of advertising research
14
Journal of marketing
14
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ECONIS (ZBW)
10
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1
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10
of
10
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date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
5
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
6
Special issue: digital marketing and online consumer behavior in China : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 303-305
Persistent link: https://www.econbiz.de/10012201052
Saved in:
7
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
8
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly
;
Gai, Lili
;
Youssef, Eyad
;
Jiang, Tao
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
Saved in:
9
Special issue: digital marketing and online consumer behavior in China
Sun, Qin
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012201071
Saved in:
10
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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