//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Consumer behaviour
143
Konsumentenverhalten
143
Marketing theory
98
Brand management
87
Markenführung
87
Marketing
68
Economic history
63
Wirtschaftsgeschichte
63
History
62
Beziehungsmarketing
60
Geschichte
60
Relationship marketing
60
History of economic thought
56
Ökonomische Ideengeschichte
56
Advertising
55
Werbung
55
Marketing history
54
Marketing management
45
Marketingmanagement
45
Brand image
40
Markenimage
40
Advertising history
33
USA
33
United States
33
Bibliometrics
30
Bibliometrie
30
Customer satisfaction
30
Internet marketing
30
Kundenzufriedenheit
30
Online-Marketing
30
History of marketing thought
28
Social Web
27
Social web
27
Brand
24
Markenartikel
23
Business history
22
Dienstleistungsqualität
22
Service quality
22
Unternehmensgeschichte
22
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
93
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
Collection of articles of several authors
5
Sammelwerk
5
Festschrift
3
Language
All
English
98
Author
All
Tadajewski, Mark
16
Hunt, Shelby D.
5
Jones, D. G. Brian
5
Shaw, Eric H.
5
Fullerton, Ronald A.
3
Layton, Roger A.
3
Lazer, William
3
Panigyrakis, George
3
Shaw, Eric
3
Witkowski, Terrence H.
3
Belk, Russell W.
2
Brown, Stephen
2
Levy, Sidney J.
2
Maclaran, Pauline
2
Madhavaram, Sreedhar
2
Powers, Thomas L.
2
Savitt, Ronald
2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Woodside, Arch G.
2
Aitken, Robert
1
Arnold, Pauline
1
Auer-Srnka, Katharina J.
1
Avis, Mark
1
Bastos, Wilson
1
Bauer, Martina
1
Bennett, Peter D.
1
Bolton, Ruth N.
1
Burns, David J.
1
Carrillat, François A.
1
Cochoy, Franck
1
Collins, Nathalie
1
Cunningham, Peggy
1
Dimitrova, Boryana
1
Dixon, Donald F.
1
Domegan, Christine
1
Esson, Dylan J.
1
Firat, A. Fuat
1
Fitchett, James A.
1
Grönroos, Christian
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of historical research in marketing
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
41
-
50
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Philip Kotler : some of my adventures in
marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
42
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to
marketing
theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
43
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
44
Reflections on the American
Marketing
Association Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
45
William Lazer : reflections on my American
Marketing
Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
Saved in:
46
Forgotten classics : E. T. Grether's (1966)
Marketing
and Public Policy
Savitt, Ronald
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 430-439
Persistent link: https://www.econbiz.de/10010414266
Saved in:
47
What did you do in the Great Paradigm War? : notes fro the other side
Sherry, John F.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 405-413
Persistent link: https://www.econbiz.de/10010414275
Saved in:
48
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Saved in:
49
Paradigm debates and
marketing
theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
Saved in:
50
Forgotten classics :
Marketing
in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->