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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
679
Konsumentenverhalten
679
Einzelhandel
153
Retail trade
153
Beziehungsmarketing
148
Relationship marketing
148
Brand management
121
Markenführung
121
Internet marketing
114
Online-Marketing
114
Online retailing
101
Social web
91
Markenimage
80
Viral marketing
62
Virales Marketing
62
Brand
58
Customer satisfaction
58
Kundenzufriedenheit
58
E-commerce
56
Electronic Commerce
56
Markenartikel
56
Advertising effects
52
Werbewirkung
52
Dienstleistungsqualität
46
Emotion
43
Marketing management
43
Marketingmanagement
43
Preismanagement
39
Pricing strategy
39
Distribution channel
35
Vertriebsweg
35
Advertising
30
Personality psychology
30
Persönlichkeitspsychologie
30
Werbung
29
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Article
312
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
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English
312
Author
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Ko, Eunju
6
Pauwels, Koen
6
Breugelmans, Els
5
Campo, Katia
4
Grewal, Dhruv
4
Kim, Kyung Hoon
4
Labrecque, Lauren I.
4
Roggeveen, Anne L.
4
Verhoef, Peter C.
4
Bae, Joonheui
3
Currim, Imran S.
3
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Ghaffar, Abdul
3
Hoffman, Donna L.
3
Islam, Tahir
3
Kim, Juran
3
Kübler, Raoul
3
Lamey, Lien
3
Mattila, Pekka
3
Melis, Kristina
3
Mintz, Ofer
3
Noort, Guda van
3
Novak, Thomas P.
3
Verlegh, Peeter
3
Vescovi, Tiziano
3
Adam, Marc Thomas Philipp
2
Aiello, Gaetano
2
Baskin, Ernest
2
Bernritter, Stefan F.
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chen, Yubo
2
Chiang, Jeongwen
2
Chiu, Hung-chang
2
Choi, Sunmee
2
Datta, Hannes
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing
Journal of retailing and consumer services
887
Journal of business research : JBR
852
International journal of hospitality management
322
The journal of product & brand management
296
The journal of brand management : an international journal
249
Psychology & marketing
243
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Journal of travel and tourism marketing
150
International journal of consumer studies
149
The journal of services marketing
149
Cogent business & management
148
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
134
Journal of hospitality marketing & management
132
International journal of contemporary hospitality management
128
Journal of international consumer marketing
128
European journal of marketing : EJM
126
Journal of internet commerce
125
International journal of electronic marketing and retailing : IJEMR
121
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Marketing intelligence & planning
107
Tourism management : research, policies, practice
107
Journal of the Academy of Marketing Science
105
Management science : journal of the Institute for Operations Research and the Management Sciences
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of marketing
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Electronic commerce research
100
Technological forecasting & social change : an international journal
99
The journal of consumer marketing
97
The service industries journal
96
Journal of global marketing
92
Journal of marketing research : JMR
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
91
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ECONIS (ZBW)
312
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312
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
6
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
7
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
8
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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