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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of international consumer marketing"
~subject:"Bekleidungsindustrie"
~subject:"Markenimage"
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Bekleidungsindustrie
Markenimage
Fashion
21
Mode
21
Consumer behaviour
15
Konsumentenverhalten
15
Luxury goods
11
Luxusgüter
11
Brand management
10
Markenführung
10
Clothing industry
5
Brand image
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
fashion
3
purchase intention
3
Australia
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Australien
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Bekleidung
2
Beziehungsmarketing
2
Brand
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Clothing
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Customer value
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Emotion
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Interdependent preferences
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Kundenwert
2
Markenartikel
2
Nachfrageinterdependenz
2
Nachhaltigkeit
2
Relationship marketing
2
Social status
2
Sozialer Status
2
Sustainability
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Textile distribution
2
Textilhandel
2
consumer behavior
2
customer equity
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fashion industry
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8
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English
8
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Ko, Eunju
3
Chun, Eunha
2
Song, Sangah
2
Chalip, Laurence Hilmond
1
Cheong, Edith
1
Kashif, Muhammad
1
Kim, Kyung Hoon
1
Lee, Hojae
1
Lee, Sanghoon
1
Mandhachitara, Rujirutana
1
Noh, Mijeong
1
Phau, Ian
1
Piamphongsant, Thinada
1
Platania, Silvia Maria
1
Randolph, Adah Ward
1
Saini, Aarti
1
Ul Hasan, H. M. Rakib
1
Wu, D. Gloria
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international consumer marketing
Journal of fashion marketing and management
98
Journal of global fashion marketing : JGfM
38
Journal of business research : JBR
28
Journal of retailing and consumer services
28
International journal of consumer studies
18
International journal of production economics
15
Business history
12
Cogent business & management
11
SpringerLink / Bücher
11
Asia Pacific journal of marketing and logistics
10
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
The international review of retail, distribution and consumer research
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
International journal of business and globalisation : IJBG
7
International journal of retail & distribution management
7
Springer Series in Fashion Business
7
The journal of product & brand management
7
Young consumers : insight and ideas for responsible marketers
7
Business history review
6
Contemporary case studies on fashion production, marketing and operations
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Fashion marketing
6
International journal of production research
6
International journal of retail and distribution management
6
Journal of economic geography
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The journal of brand management : an international journal
6
Intelligent fashion forecasting systems : models and applications
5
Journal of business anthropology
5
Psychology & marketing
5
Springer eBook Collection / Business and Management
5
Transportation research / E : an international journal
5
European management journal
4
History of retailing and consumption
4
IEEE transactions on engineering management : EM
4
International business and economics research journal
4
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ECONIS (ZBW)
8
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Diagnostic analysis of US
fashion
brand's Bangladeshi outsourcing
Ul Hasan, H. M. Rakib
;
Noh, Mijeong
;
Randolph, Adah Ward
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10013177324
Saved in:
4
Professional women's fashionable clothing decisions in Bangkok and New York City
Mandhachitara, Rujirutana
;
Piamphongsant, Thinada
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011460002
Saved in:
5
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
6
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
7
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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