//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Kim, Sang Jin"
~person:"Malhotra, Naresh K."
~person:"Park, Seong-yeon"
~person:"Shin, Sohyoun"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
14
Beziehungsmarketing
9
Relationship marketing
9
Brand management
5
Markenführung
5
Brand image
4
Confidence
4
Internet marketing
4
Lieferantenmanagement
4
Markenimage
4
Online-Marketing
4
Supplier relationship management
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
trust
4
Environmental consciousness
3
Green marketing
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Umweltbewusstsein
3
relationship marketing
3
Öko-Marketing
3
Brand
2
Customer value
2
Dienstleistungsqualität
2
Emotion
2
Experiment
2
Ghana
2
Innovation
2
Kundenwert
2
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
Author
All
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Khare, Arpita
Kim, Sang Jin
Malhotra, Naresh K.
Park, Seong-yeon
Shin, Sohyoun
Ko, Eunju
7
Kim, Kyung Hoon
6
Islam, Tahir
4
Pervan, Simon J.
4
Aiello, Gaetano
3
Aiken, K. Damon
3
Bowden, Jana
3
Fazli-Salehi, Reza
3
Fernandes, Teresa
3
Ghaffar, Abdul
3
Han, Sang-Lin
3
Japutra, Arnold
3
Kim, Juran
3
Lim, Weng Marc
3
Martin, Brett
3
Roy, Sanjit
3
Torres, Ivonne M.
3
Trivedi, Jay
3
Vescovi, Tiziano
3
Wilkins, Stephen
3
Zúñiga, Miguel Ángel
3
Aslam, Wajeeha
2
Bae, Joonheui
2
Bang, Nguyen
2
Baumann, Chris
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Chae, Heeju
2
Checchinato, Francesca
2
Choi, Sunmee
2
Conduit, Jodie
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Farhat, Kashif
2
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of strategic marketing
Journal of business research : JBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
The effects of internal
marketing
capability on export
marketing
strategy, B2B
marketing
mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
5
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
6
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
9
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
Saved in:
10
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->