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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
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Consumer behaviour
753
Konsumentenverhalten
753
Beziehungsmarketing
219
Relationship marketing
219
Einzelhandel
164
Retail trade
164
Customer satisfaction
149
Dienstleistungsqualität
149
Kundenzufriedenheit
149
Brand management
99
Markenführung
99
Online retailing
76
Emotion
66
Markenimage
61
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Virales Marketing
46
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Social web
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Internet marketing
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Online-Marketing
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342
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Ko, Eunju
6
Sharma, Piyush
5
Breugelmans, Els
4
Kim, Kyung Hoon
4
Klaus, Philipp
4
Mattila, Anna S.
4
Voorhees, Clay M.
4
Bae, Joonheui
3
Campo, Katia
3
Carlson, Jamie
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Gustafsson, Anders
3
Hollebeek, Linda D.
3
Islam, Tahir
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Kim, Juran
3
Lamey, Lien
3
Mattila, Pekka
3
McColl-Kennedy, Janet R.
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
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Aiello, Gaetano
2
Baskin, Ernest
2
Basso, Kenny
2
Benoit, Sabine
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
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Bruce, Helen L.
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Calantone, Roger J.
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Checchinato, Francesca
2
Chen, Ivy S. N.
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Chiang, Jeongwen
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Choi, Beom Joon
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Choi, Sunmee
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Collier, Joel E.
2
Das, Gopal
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2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
The journal of services marketing
Journal of business research : JBR
900
Journal of retailing and consumer services
887
International journal of hospitality management
322
The journal of product & brand management
295
The journal of brand management : an international journal
256
Psychology & marketing
246
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Cogent business & management
154
International journal of consumer studies
152
Journal of travel and tourism marketing
152
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
137
Journal of hospitality marketing & management
133
Journal of international consumer marketing
131
Marketing intelligence & planning
130
Journal of internet commerce
129
International journal of contemporary hospitality management
128
European journal of marketing : EJM
126
International journal of electronic marketing and retailing : IJEMR
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Journal of the Academy of Marketing Science
111
Tourism management : research, policies, practice
110
Management science : journal of the Institute for Operations Research and the Management Sciences
108
Journal of marketing
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of strategic marketing
101
Electronic commerce research
100
Technological forecasting & social change : an international journal
99
The international review of retail, distribution and consumer research
99
The service industries journal
99
The journal of consumer marketing
97
International journal of advertising : the review of marketing communications
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
95
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ECONIS (ZBW)
342
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
5
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
6
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
7
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
8
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
9
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
10
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
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