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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dienstleistungsqualität"
~subject:"Online-Handel"
~subject:"Social web"
~subject:"Vertrauen"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Online-Handel
Social web
Vertrauen
Brand loyalty
31
Markentreue
31
Beziehungsmarketing
30
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
30
Brand management
28
Markenführung
28
Brand
24
Markenartikel
24
Brand image
19
Markenimage
19
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
7
Einzelhandel
6
Retail trade
6
Internet marketing
5
Online-Marketing
5
Confidence
4
Customer retention
4
Kundenbindung
4
Customer integration
3
Kundenintegration
3
Personality psychology
3
Persönlichkeitspsychologie
3
Age group
2
Altersgruppe
2
Brand trust
2
Coronavirus
2
Dienstleistungsmarketing
2
Environmental consciousness
2
Fashion
2
Food trade
2
Großbritannien
2
Lebensmittelhandel
2
Mode
2
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13
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13
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English
13
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Abbes, Intissar
1
Ahn, Jiseon
1
Athanasopoulou, Pinelopi
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Ghaffar, Abdul
1
Giovanis, Apostolos N.
1
Gulzar, Rafia
1
Hallem, Yousra
1
Han, Heesup
1
Hong, EunPyo
1
Hyun, Hyowon
1
Islam, Fazila
1
Islam, Tahir
1
Jedsada Wongsansukcharoen
1
Khan, Muhammad Mumtaz
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Kincl, Tomas
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Nayak, Jogendra Kumar
1
Park, Hyejune
1
Park, Joonyong
1
Park, Jungkun
1
Parrey, Shakir Hussain
1
Rather, Raouf Ahmad
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Shanahan, Tyler
1
Sheikh, Altaf Ahmed
1
Sohaib, Muhammad
1
Soomro, Suhaib Ahmed
1
Taga, Nadia
1
Taylor, Erik C.
1
Tran, Trang P.
1
Ul Rehman, Shakeel
1
Zaidi, Syed Shahid Zaheer
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
The journal of product & brand management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Management decision : MD
3
Pakistan journal of commerce and social sciences
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Future Business Journal
2
Global business review
2
Innovating for trust
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Society and business review
2
Strategic customer relationship management in the age of social media
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
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ECONIS (ZBW)
13
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1
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10
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13
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date (newest first)
date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
6
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
8
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
9
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
10
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
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