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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Lehrbuch"
~subject:"Brand image"
~subject:"Marketing theory"
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Brand image
Marketing theory
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24
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18
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Homburg, Christian
6
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5
Kleinaltenkamp, Michael
3
Kuß, Alfred
3
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2
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1
Evans, Joel R.
1
Jeong, Miyoung
1
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1
Lee, Seonjeong
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1
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1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Lehrbuch
Journal of business research : JBR
40
The journal of product & brand management
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
17
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
SpringerLink / Bücher
15
Journal of marketing communications
14
Journal of marketing
13
Journal of strategic marketing
13
Legends in marketing
10
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing intelligence & planning
7
Marketing theory
7
Marketing theory and applications
7
Business horizons
6
Journal of historical research in marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
European management journal
4
European research studies
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ECONIS (ZBW)
18
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1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
3
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
4
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
5
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
6
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
7
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
Saved in:
8
Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
Saved in:
9
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
10
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
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